Apple has introduced a new shortened, vanity-style URL option for developers to use outside the iTunes App Store, whereby typing followed by the name of the app into a browser should direct anyone interested to their choice, or a set of broader search results. Not only is it more convenient, but companies also get to promote their apps in an easy to remember way.

Promoting Apps with App Store Short Links

Provide a simple way for users to find your apps with easy-to-remember App Store Short Links. Using an URL that includes your app or company name, you can create links to a single app or all of your apps. These links are accessible worldwide and will automatically direct users to their country’s respective App Store or Mac App Store.Appstore-short-link



These URLs are great for linking to your app or company page in the App Store or Mac App Store from your website or inside your app, or anywhere you don’t need to type or speak the URL.

Previously, short links were available using the URL. replaces links will continue to work but should be updated as soon as feasible.

There are three types of App Store Short Links, in two forms, one for iOS apps, another for Mac Apps:

Company Name

  • iOS:<companyname> for example,
  • Mac:<companyname> for example,

App Name

  • iOS:<appname> for example,
  • Mac:<appname> for example,

App by Company

  • iOS:<companyname>/<appname> for example,
  • Mac:<companyname>/<appname> for example,

Most companies and apps have a canonical App Store Short Link. This canonical URL is created by changing or removing certain characters (many of which are illegal or have special meaning in a URL (for example, “&”)).

To create an App Store Short Link, apply the following rules to your company or app name:

  • Remove all whitespace
  • Convert all characters to lower-case
  • Remove all copyright (©), trademark (™) and registered mark (®) symbols
  • Replace ampersands (“&”) with “and”
  • Remove most punctuation (See Listing 2 for the set)
  • Replace accented and other “decorated” characters (ü, å, etc.) with their elemental character (u, a, etc.)
  • Leave all other characters as-is.

All URLs are accessible worldwide and will direct the customer to their respective country’s App Store. Because of the possibility of name conflicts or other errors, URLs which have multiple results, for example <>, will return a search page. Using unique names for your apps will help prevent this.

for more information Visit Apple Docs